About Us

Helping Parents Get The Best Shoes For Their Children

It's Feet First is one of the reliable children’s shoe suppliers whose complete focus is on offering the best quality, comfort, and latest designs. We are aware of the importance of keeping your child’s feet healthy and so we offer only quality shoes and look after the development of their feet. Whether you are looking for premium-quality shoes for 1st walkers, girls, boys or school shoes, approach us as we have the perfect product for you.
We are currently based in Shrewsbury, Shropshire and this makes it easier for us to cater for customers all over England. We have the widest collection of shoes and offer those at competitive prices to suit customers with various budgets. We pay attention to details and this has helped us a great deal in outshining our peers. With It's Feet First by your side, getting the best shoes for your children won’t be a daunting task anymore.

Our Company’s History

Earlier, we were engaged in measuring and fitting children's shoes with Jones Bootmaker. After almost a span of 7 years, Jones Bootmaker decided to stop supplying this service. We felt that this was an opportunity for us to start a new business dedicated to quality shoes for little feet. This was the inception of It's Feet First.

Under the guidance of Samantha Pritchard, our Director, the popularity of It's Feet First is gradually enhancing with each passing year. We have been capable of projecting ourselves as one of the most preferred shoe suppliers. Rather than tall claims, we let the quality of the shoes supplied by us bespeak our prowess.

Offering The Widest Variety Of Brands

Visit It's Feet First and you will definitely be spoilt for choice. Our focus is always on maintaining the reputation earned by us over the years by stocking children’s shoes of different brands. This helps us in catering to each and every client approaching us. We are completely dedicated to offering quality footwear which is the perfect blend of style and fitting. We have years of experience in ensuring foot health and use our knowledge to keep the growing feet of your child healthy and happy.

Our Vision

  • Rely on transparent modes of transactions with no hidden costs involved.
  • Use the latest technology to craft shoes having innovative designs.
  • Establish and maintain a long-term relationship with all our clients.
  • Assure greater value for your money by offering durable and stylish shoes.


Our Mission

  • Become the leading children’s shoe supplier in England.
  • Meet and exceed the expectations of all our clients.
  • Source excellent raw material to craft premium-quality shoes.
  • Maintain the highest industry standards in every product offered by us.



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